Parisian brand Lonchamp released its new film « Très Paris », showcasing the Parisian nightlife between fantasy and real. Two Roseau bags are staring in this movie after being swapped by mistake.
The film opens to «Il est cinq heures, Paris s’éveille…» («It’s 5 am, Paris awakens»), a famous song reinterpreted here by the artist Clara Luciani, who brings an elegant and fresh twist to the French classic.
The codes of an afterparty in the city of love are all presented here- from the scooter ride with a charming stranger (with a moustache, of course) to the late -or early, depending on the point of view- coffee with milk, enjoyed at Boulevard Montparnasse.
After exchanging their Longchamp bags by mistake, the two protagonists find themselves thrown in the never-ending possibilities of the Parisian nights, discovering all the « joie de vivre » offered to the young and young-at-heart trendsetting women there.
The iconic Roseau bag is the object of discord, the object of desire that brings two strangers together. This Sisterhood portrayed by Longchamp is interpreted by several talented up-and-coming actresses in this unexpected and charming film. Watch below!
Film courtesy of Longchamp
Production: Collectif Canada. Director: Lope Serrano
Creative agency: Fred & Farid
Cast: Amber Anderson, Mathilde Ollivier, Pauline Hoarau, Estelle Chen and Bartholomew Boutellis
Music: «Il est cinq heures, Paris s’éveille,» by Jacques Dutronc, interpreted by Clara Luciani