Perhaps you can fulfill your desire to travel, explore nature and spend time in the outdoors while clicking trough the campaign images of the newest Gucci collection together with The North Face. The photos, shot by Daniel Shea, show a group of friends hiking through a beautiful alpine panorama all dressed up in the new ready-to-wear pieces. Because of the group’s different candid moments, the campaign has a private photo album feel to it, as if Wes Anderson was along for the excursion.
The North Face famously equips those who seek adventure, which is not typical of the Gucci ethos. But in this special collaboration (which is sure to sell out and be a collector’s dream for many years to come), your wild streak can be both well-dressed and outdoors appropriate, for your next hike through the forest, mountains, or just a walk with your dog around the block. Gucci and The North Face similarly empower people in their quest to celebrate and express their own characters and personalities, embedding Alessandro Michele’s approach towards fashion as a powerful instrument of freedom.