„How do you say Dior?“ asks Lady Miss Kier of the nineties band Deee-Lite over the stomps of models and a backdrop that could remind some of another dimension. Though the question should more of been „How do you wear your Dior?“. And clearly, these models wear it very well. Thanks to Dior Men’s artistic director Kim Jones, who continues to inject his creative flair to the house. This season bridges together traditional classics with digital innovation. The presentation was more proof that the future in fashion will be more digital and virtual, even for a couture house.
Continuing with Dior’s recent collaborations with contemporary artists from across the globe, Downtown street artist Kenny Scharf was this season’s latest creative to work with the brand. Scharf’s recognizable prints and distinct aesthetic, which consist of cartoons with pop culture and sci-fi references while nodding towards historical art movements, were translated into prints and embroideries of the collection. Archival pieces were mixed together with newly commissioned artworks specially for Dior Men’s Fall 2021. This included animal characters that represented the Chinese zodiac (Jones had scheduled to present the collection in Beijing before the pandemic hit).
The season collection was simple yet strong. The cuts of the collection were soft and represented our need for comfort-wear from the past months gone. Normally tailored and fitted suits were given a new perspective and life by relaxing the fits. Belts were added to cinch the waist – an ode to the Bar jacket. However, comfort didn’t overtake style, silky satin suits were complimented well with cozy monogrammed slippers, accepting that lockdown has made us all crave easy loungewear. Dior’s iconic Saddle bag also made an appearance during the show, with an updated look including Pop brights. Finally, the looks were accentuated with tamborin-style berets designed by the milliner, Stephen Jones.
To explore the hyper-colored and hyperreal world of Dior, check out the video below.