After a long wait, Alber Elbaz unveiled his new brand AZ Factory this week. Five years after leaving Lanvin, he is now back and the recently revealed collection is his new way of making high fashion accessible to every women.
The Israeli designer is known for his understanding of women. At Lanvin he showed romantic ruffles and luxurious, shiny materials. At AZ Factory, he presented his re-work of the little black dress: the MyBody design is made to hug the body, thoughtfully designed to look good on all body types.
All materials used are innovative textiles produced by a special AnatoKnit technology. The knitwear pieces made out of viscose and lycra are soft, sculpting and allow easy movement and breathability.
AZ Factory just launched worldwide in a digital approach. In addition to their own website, the products are also available on NET-A-PORTER.