For now the second season, A|X Armani Exchange is collaborating with National Geographic for a Spring/Summer 2021 apparel collection.
Photographs by National Geographic Fellow and founder of the National Geographic Photo Ark, Joel Sartore shape the nature-inspired collaboration. Printed on t-shirts and sweatshirts, the motives document species that are living in zoos and wildlife sanctuaries and are endangered due to the destruction of our planet. Presented in form of LP album covers, Armani Exchange and National Geographic are highlighting the importance of taking action in a playful and aesthetic way. With powerful photographies and their cool apparel, we are creatively reminded of the animal’s uniqueness and singularity. The animals are suggested as stars of album covers and the label interprets the responsibility of protecting our biodiversity – music functions here as the connecting spirit.
The collection will be launched and available in A|X Armani Exchange stores starting from April 22nd, Earth Day.
Every purchase helps to support the global nonprofit National Geographic Society. Its work is to protect our planet through education and research. You can find out more here.