Balenciaga is now on Apple Music, publishing exclusive playlists by influential artists. Along with each playlist, they’re launching a limited-edition selection of products by these artists that draw inspiration from merchandise and backstage gear.
“The Balenciaga x Apple Music playlists are some of my favorite music artists, each of whom I have personally selected,” said Artistic Director Demna Gvasalia. The first artist to curate a playlist for Balenciaga is none other than German industrial metal band Rammstein that formed in 1994. Unreleased vintage tour merch in form of an unisex, limited-edition Balenciaga line is accompanying the playlist.
As a campaign, Balenciaga has photographed three diehard Rammstein fans wearing the capsule collection and surrounded by their own collections and memories of Rammstein vinyls, merch and fan products.
Listen to the playlist below and get your hands on the collection in stores or on Balenciaga.com.