Allbirds, a carbon-neutral, B-Corp certified company aims to balance purpose and profit, focusing primarily on combating the massive use of petroleum-based materials in the fashion industry. The forward-thinking company’s shoes are known for being unimaginably comfortable while being made from natural, environmentally friendly materials such as merino wool and eucalyptus tree fibers.
Just in time for Earth Day, Allbirds reveals their carbon footprint and encourages the fashion industry to do so as well. The label knows they’re polluting the planet – and printing this dirty secret on a label for everyone to see. The footprint pretty accurately measures the emissions of every product Allbirds makes. It’s like a nutrition label, only for your closet.
The public has desperately needed such a standardized label – a simple way to understand that everything with a price tag costs the planet. That’s why, to celebrate Earth Day, Allbirds is giving the entire fashion industry Earth Day their carbon footprint: the tables that Allbirds uses to calculate its own emissions, instructions on how to get started, and even the label’s design. All of this can be found at TheFootprint.com. Free of charge.