UGG x FENG CHEN WANG

22.04.2021, Fashion News
 
22
 

The London based designer Feng Chen Wang teamed up with the California-based lifestyle brand UGG to present a collection where a distinction between summer and winter can’t be made anymore, embodied through sand and ice. Creating a unique image of harmony in deconstruction, the partnership is a process of exploration and reconstruction. What came out is a pair of shoes that defy the original rules in the context of the contradicting aesthetic of „Warmth vs. Cold“.

Even though I had worked on footwear before, this is a new and radically different collaboration which I loved working on, the clash of cultures, background and origins of both brands is exactly what makes this partnership interesting and meaningful. We’re excited to see the combination of how our signature functionality and deconstructed design language can play with such an iconic footwear as UGG in a fresh new way.” – Feng Chen Wang

With this experimental approach, the designer creates a shoe that goes beyond all the rules of when and where to wear it, thus creating a shoe of the future that is no longer limited to a certain season. The brand UGG is automatically associated with comfort – and with this collaboration function and culture merge into a form that is a loyal companion at our side.

UGG x FENG CHEN WANG is now available here.

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