ASKET has been leading the way, quietly, toward a more conscientious approach to how we consume clothing, and why.
From boycotting Black Friday spending habits (they take their site offline, and link to pages that teach you ways to better care for and clean your existing clothing) to choosing to only carry timeless wardrobe essentials, encouraging you to wear them over & over again rather than buy more & more… They are now adding to their repertoire the ASKET Revival Program. The program focuses on buying back ASKET garments so that after lots of wear, their customers are not faced with the disheartening experience of tossing them into the trash. 75% of discarded textiles end up in landfill, and they are pledging to reuse all of the garments sent to them: recycling the material into yarn for new pieces, or even using them as input material, for insulation.
“Since launching in 2015 our philosophy has been simple; to create clothes that stand the test of time ensuring they are worn and used more,” shares Co-Founder Jakob Dworsky, “but now 6 years in, we learnt that some of our customers are done with their pieces, so we needed to take steps to support total lifecycle responsibility and play our part in ensuring they stay in use and out of landfill”.
Regardless of the condition, garments will lovingly be welcomed back, and customers will be granted a good amount in ASKET exchange (20EUR for trousers, for example). We are a fan of this level of transparency, dedication, and responsibility and we applaud the initiative!