Berlin-based designers, Benjamin Huseby and Serhat Işık, of GmbH have annnounced that they are the new creative director duo at the Italian house Trussardi, with their first collection expected to debut in 2022.
Both have taken to their Instagram accounts, to announce they plan to inject some GmbH philosophy into Trussardi. “With GmbH we have helped bring topics of inclusivity and responsibility to the forefront of the fashion discourse. Our vision for the revival of the house of Trussardi will be founded in these exact values” they both said.
In a statement published by WWD, the duo announced, “Trussardi comes charged with pedigree and enormous untapped potential. We were drawn to the possibility of building a house anew.” WWD continues with a statement from Sebastian Suhl, Trussardi’s chief executive officer, “Serhat and Benjamin bring a distinctive and powerful vision to Trussardi… The team and I are profoundly excited to embark on this journey with them, in view of bringing a contemporary and responsible lifestyle experience to the market.”
GmbH is known for its leather-clad collections that are rooted in the Berlin underground club scene, drawing influence from this and icons such as the techno-haven Berghain. With Trussardi’s roots founded in leather, the creative directors feel like a perfect match to bring the brand into a new age.