With “Hollywood Forever” a glamorous collection of sunglasses with crystals is created, for which the creative director Alessandro Michele was obviously inspired by Hollywood stars of yesteryear. Extravagant vintage sophistication and the kind of glamor we’re all only used to from divas and movie stars of old Hollywood films. Just as flamboyant are the campaign images, in which the protagonists indulge in elegant foam baths in pompous bathrooms. The result is a backdrop in which sunglasses from the “Hollywood Forever” collection are indispensable.
Captured by director and photographer Harmony Korine, the result is a playful atmosphere with a focus on personality and character, a vision by Gucci that is also intended to encourage proud freedom.
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All pictures are courtesy of © Gucci Eyewear, Harmony Korine