The Launch of ASICS x VIVIENNE WESTWOOD

A combination of the renowned sports brand and the iconic British label result in a brilliant fusion, united in one shoe, the ASICS x VIVIENNE WESTWOOD GEL-KAYANO ™ 27 DE, designed in the unmistakable Westwood aesthetic under the theme of deconstruction. Westwood’s creative director Andreas Kronthaler creates a shoe inspired by the technical shape of a sneaker, implemented with durable, robust, yet comfortable material.

Both brands meet at the point of their design philosophy. Longevity, innovative design in connection with advanced technologies are in the foreground here. The two ASICS X VIVIENNE WESTWOOD GEL-KAYANO ™ 27 DE models are available in two different colors since 01.05.21, in stores and online.

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Video: Holly Blakey; Photos: Daniele Fummo; Styling: Matthew Josephs