The places where we spend most of our time are our homes and our clothes. Two places where we should feel uncompromisingly comfortable.
Fashion as a place of retreat. Inspired by interior design, Maxime Fruit creates fashion that does not ask anything of us. Subtle simple silhouettes that lead to a practical, timeless wardrobe. Artful versailability in soft colors.
The brand also focuses on sustainable options, so the production takes place mainly in France, Italy and Portugal and guarantees uncompromising quality, in recycled packaging and labels.
“Maxime” had the honor to be selected by the British Fashion Council to open London Men’s Fashion Week on the 12th of June 2021.