PLAYFUL YET WEARABLE – adidas meets the LEGO group once again

18.06.2021, Fashion News

Everybody knows adidas and their iconic Superstar. The sneaker was first introduced over 50 years ago and has since become an integral part of the world of sports, fashion and music. Many might know that the Superstar started as a shoe for professional basketball back in the early seventies. The combination of a leather upper and a rubber cap on the toebox – the shell toe – is considered highly innovative back then and immediately calls into question the predominance of the ubiquitous canvas models in basketball. However, no cultural assets are created purely through sporting endorsement. 

This is where LEGO comes into play: The danish creatives behind the LEGO group teamed up with adidas for a frisky version of the cult classic.  Last year both partners surprised us with a ZX 8000, which wore the distinctive colors of the LEGO blocks on the upper, the sole and even the laces. And this time they took it up a notch. As part of the collaboration, playful details have been added to the sneaker, making it the latest must-have for sneaker-fans and LEGO-Lovers. The 3-Stripes of the Superstar-Sneaker replicate the well-known knobs of the LEGO-Brick. 

And for those who can’t decide wether they want to wear the collaboration on their feet or rather put it on the shelve: As a special addition, the sneaker will also be available as a LEGO-Set that can be assembled. 

Available here from July 1st.

Credit: LEGO Gruppe

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