WEEKEND MUSIC: SOO JOO PARK

03.07.2021, Musik News
 
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The mystical: A tangible transformation of the human I-state into the transcendent. A state for which there are no words in any human language to describe. Only comprehensible through the irrational and yet harmonious interaction of the human senses. The search for the hidden and the metaphysical immersion. Ecstatic connectedness leads to a supernatural magic that has been abducting mankind from the restraint of sheer existence.

„There’s something so psychedelic, warm, and euphoric in the timbre that’s so incredible,“ says Soo Joo Park, current Korean-American supermodel. Due to her close connection with the fashion industry and music, to which the motif of the mystical often and rightly serves as a creative source of inspiration, Soo Joo Park also opens the door to hidden dimensions with her latest music project. In cooperation with Desire and cult label Italians Do It Better, she has once again created an emotionally unleashed piece of art. „Haenim“ is the name of the new song and is also the last part of the distinctive trilogy of the already released music videos „Zeros“ and „Ghosts“.

Soo Joo Park embodies a mysterious caracter of crime branded by an openly visible scar on her chest. A character in search of redemption, to renew herself in the sublime sunrise just in time, before the breaking of the pristine dawn, to free herself from heinous passion. „Haenim“ or „The Sun“ is the epitome of all the symbols embodying the new beginning. „And the words are so simple and beautiful, and all about revering Mother Nature and the sun. I love everything about it“, she says. The single is a cover of a psychedelic Korean pop song from the late 60s. Soo Joo Park aka Ether not only represents the image of a confident, strong and bold woman, but also lends her distinctive voice to the project.

DIRECTED BY DAVID ALEXANDER FLINN, STYLING TURNER, MAKEUP & SFX MARIKO ARAI, HAIR OWEN GOULD, COLOR PRODUCTION GEMMA PARR, SONG PRODUCTION ITALIAN DO IT BETTER

All pictures courtesy of Lindsey Hall

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