BETWEEN SPORTY SENSE OF STYLE AND DIGITAL INNOVATION: „SOULLAND X LI-NING“

18.08.2021, Fashion
 
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SOULLAND is one of the few brands so far that understands how to combine innovative designs with a responsible approach to fashion. The Danish brand from Copenhagen presents itself as one of the most revolutionary at the Copenhagen Fashion Week. On the one hand, the creative company stands out for its boundless design, which is an articulation of different cultural expressions through cutting edges and timeless twists. On the other hand, SOULLAND shares its own soul by tirelessly promoting socially just and environmentally sustainable fashion, which is reflected in the SS22 collection.

SOULLAND’s latest cooperation with the Chinese high-end sportswear brand LI-NING is making a name for itself and gaining more and more international recognition and importance. LI-NING is one of the market leaders for sportswear in the mandarin-speaking region. In the spirit of futuristic allure with high global appeal, the brand designs classic western sportswear silhouettes with traditional designs in the name of the olympic athlete and founder. The SOULLAND X LI-NING collaboration is all about running sports and is dedicated to the unique understanding of an athlete’s body, aesthetics and sense of style. The latest SS22 collection will be available on selected online shops.

As part of Copenhagen Fashion Week, SOULLAND is now taking yet another step into the future of boundless creativity and the democratisation of the holistic design process. After the long-awaited drop, Soulland is going one step further and releasing selected pieces from the SS22 Collection in the form of the new NFT technology. The concept called „THE DEMATERIALZIED“ opens up a whole new world of exclusive wearing sensations for the wearer. In addition to traditional physical clothing, SOULLAND now also uses augmented reality. The so-called virtual try-ons are already available at a small price and catapult the passion for fashion into new universes.

All pictures courtesy of Adam Katz-Sinding