Gentle Monster and Heron Preston make us want to purchase a new pair of shades. Indeed, they just launched a collaboration capsule highly desirable to be the trendiest on the beaches this summer.
The new collection, inspired by the bold workwear design at the core of Preston’s vision, incorporates the brand’s signature ’spirit level‘ element into eyewear.
Heron Preston, founder and creative director of his namesake brand, was first drawn to this partnership thanks to Gentle Monster’s deep understanding of how to connect and juxtapose culture and art in authentic yet relatable ways. This collection features three sunglasses in different color variations with a limited edition, custom designed case.
„The level was first introduced in the collections as a heel on our women’s boot. Given the success and excitement around that idea we challenged ourselves to think of other ways the level could be applied across different product categories. The shape and construction of sunglasses is the perfect platform for this idea. The horizontal line that creates the temple on the
side of the glasses directly relates to the line of a level. It was the perfect fit.
I decided to collaborate with Gentle Monster because they always have supported big ideas and ambitious thinking. They understand how to connect through culture & arts in the most authentic ways and so working with them made me feel confident that they would be able to carry out my vision”, says Heron Preston.