ARMANI EXCHANGE CELEBRATES 30TH ANNIVERSARY

16.09.2021, Fashion News
 
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Time to celebrate! This season we celebrated not only Emporio Armani’s 40th anniversary, but now also A|X Armani Exchange’s 30th anniversary. 

The brand already set milestones in 1991 in terms of ease and simplicity, immediacy and sustainability within fashion – three decades later, those principles are retained at its very core. To celebrate, A|X Armani Exchange is offering a selection of sleek, graphic ready-to-wear pieces that preserve the energy of the brand’s past and bring it into the present. The graphic pieces reformulate the nostalgia of the 90s to a contemporary lifestyle, crossing boundaries of gender and era,  while putting an emphasis on functionality. 

The collection consists of the brand’s all-time-favorite design staples. Recycled nylon parkas and jackets feature clean monochromes colorways, such as black and white, with pops of vibrant red. The same color palette is featured across organic cotton tees, sweatshirts and polos, cashmere pullovers, and recycled lycra or recycled nylon swimsuits. The cuts are structured and precise, and the distinctive graphic designs reference the brands origin with the Armani Exchange logo. 

In a nutshell: The Anniversary-Collection is characterized by a playful mix-and-match spirit with highly sustainable, recycled materials, that is effortlessly combining the past, present and future. A collection definitely worth checking out from our beloved Armani family! Here’s to more wonderful years ahead!

Images: Courtesy of A|X Armani Exchange

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