BALENCIAGA PLAYS TO THE NEXT LEVEL WITH FORTNITE.

Highfashion Brand Balenciaga isn’t playing any games collaborating with award-winning online gaming platform Fortnite. 

The video game Fortnite brings digital fashion from a high fashion brand into its virtual world. The outfits that game characters can wear are based on a real collection between the mismatched couple. Within the game, virtual Balenciaga skins, or outfits, will be available via a virtual store. Players can also access virtual Balenciaga backpacks, the favorite Triple S Sneakers, and tools inspired by iconic products, like a Speed Sneaker Pickaxe and an Hourglass Bag Glider.

The physical collection consists of T-shirts, hoodies, sweatshirts, shirts, leather jackets and baseball caps. All designs feature a logo combination of both brands. The digital collection features a hoodie, which is also available in the real collection, as well as a fancy catsuit, a T-shirt and shorts, and accessories such as backpacks.

Image Courtesy of Balenciaga