Creative Director Glenn Martins unveiled the recent Fall/Winter 2021 collection and thus presented the one-stop-shopping destination for conspicuous consumers only.
In a world that is physically over-saturated with choices, Diesel presents a visual store in which the only viable options for the viewer’s day-to-day essentials are Diesel-made – while ironically commenting on the excessive buying behaviour of the fashion industry.
The costumers, dressed from head to toe in Diesel’s new FW21 collection, are surrounded by aisles overflowing with pedestrian products such as laundry detergent, canned soup and sliced bread (of course labeled with the Diesel logo).
Watch the campaign video here!
All images: Curtesy of Johnny Dufort for Diesel