Marc O’Polo is breaking new ground for fall/winter 2021 and, for the first time in its corporate history, is presenting an image film at the center of its Hero Campaign. The high-reach campaign will be launched internationally starting October 7th and will focus on the message ‘It’s on us. Sustainability since 1967’, the campaign focuses on the new, modern brand orientation and the theme of sustainability.
Eye-catcher and center of the campaign: A white cube, which was staged with a young, diverse cast in various natural settings. The focus is always on the unlimited view of nature with dark forests, deep lakes, raging rivers and massive mountains. The white cube is deliberately set as a contrast to the natural settings and is to be understood as a reference to man and nature, which must be brought into harmony.
The concept was developed and implemented by director and photographer Jonas Lindstroem, in collaboration with Marc O’Polo
Watch the campaign film here:
All Images: Courtesy of Marc O’Polo