This week’s news collection covers everything from the perfect techno attire, new fall favorites to a fashion outlook for summer 2022.
44LABELGROUP: Merging Techno and High-Street Fashion
Real techno fans want to be well dressed. But the days when DJ merchandise, black college socks, UV paint or fancy and over-the-top accessories were considered the perfect techno attire are passé. Nowadays we talk about high-street fashion that interprets the spirit and aspirations of the techno rave community. 44LABELGROUP, the fashion line around DJ Kobosil, does that while gathering the typical Berlin-atmosphere. While keeping the beloved all-black-aesthetic, that the german capital is so known for, 44LABELGROUP adds an effortless metropolitan style, fueled with unisex looks, giving the pieces a fashionable and yet techno-appropriate touch. Recently, in order to celebrate Berlin night-life and the techno-community, 44LABELGROUP teamed up with GATE BERLIN for an exclusive Capsule Collection. The Collection focused on the typical brand aesthetics and offered T-Shirt, Hoodies, Sweatpants and Accessoires – just perfect for a night out in Berlin.
THE ATTICO bag collection „Last Minute“
The Attico is launching its first collection of bags, featuring bold, geometric shapes. Dubbed „Last Minute“ the collection plays with various shapes and sizes and focuses on functionality and attitude equally – making it the perfect companion in any situation.
LI-NING announces Communication Campaign
For Fall/Winter 2021 LI-ING got inspired by athletes and referenced old imagery from the Olympics press archives. The collection mixes references from classical Chinese garment design and modern pop-culture moments to multiple revolutionary creative movements of the past fifty years. Elements clash as street culture, Chinese mythology, and Western design history, 70s Punk and 80s New Wave, are collaged into pieces that are wholly new. Yet rather than being lost or obscured, these disparate references remain in constant dialog with one another.
VAILLANT STUDIO SS22
Summer 2022 French Brand VAILLANT STUDIO presents a collection that explores the duality between structure and fluidity whilst bringing us modern and minimalistic looks. Alice Vaillant uses elements that are common to men’s wardrobes while incorporating emblematic sportswear details.
Alice Vaillant uses elements that are common to men’s wardrobes while incorporating emblematic sportswear details.
All Images: Courtesy of brands mentioned