THE WAY WE ARE – EMPORIO ARMANI 40th ANNIVERSARY EXHIBITION

01.10.2021, Events Fashion Mode News
 
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Emporio Armani looks back at the creative output of the past four decades with an exhibition curated by Giorgio Armani himself.

The exhibition, which is spatially conceived as a 360-degree installation, stands for the manifesto, which reads: Within an EMPORIO, (an emporium), there are no limits of time or space. An EMPORIO acts as a container, an encyclopaedia, an algorithm. An EMPORIO holds everything, for everyone, at all times. An EMPORIO has no set schemes. EMPORIO ARMANI is all of this, under the banner of the eagle. It is here, now, today, in every way. It is me, you, us—we are all the same because we are different. Free. It is pragmatism and imagination. It is EA”.

The Emporio Armani was launched in 1981 with the specific intention of making fashion accessible to all. ‚The way we are‘ aims to make this spirit tangible and liveable for all. Furthermore, mood boards, videos and clothing are displayed in the rooms. “Emporio Armani was born in 1981—far ahead of its time. I imagined it as a line with which to experiment, capturing new trends and introducing fashion for all; a container in which everyone can find something and make it their own, interpreting it in a personal way. Today it represents the cross- cutting and dynamic version of my concept of style, and has not lost its initial spirit of individuality and community, of research and freedom. These are the values I wanted to emphasise with this exhibition, because Emporio has always been a brand strongly anchored in the contemporary world, reflecting the energy and vitality of the metropolis, capturing its beat, and offering an experience made up of clothes, accessories and ideas”, commented Giorgio Armani.

The exhibition turns the unifying spirit of Emporio Armani into a unique experience, looking back on four decades of an innovative and transversal brand in a non-nostalgic way. In addition, the exhibition supports Save the Children’s programmes that advocate for the rights and interests of children worldwide. The exhibition runs at Armani/Silos, Milan, until 22 February 2022.

All images: Curtesy of Emporio Armani

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