17.11.2021, Anzeige Design Fashion News

Functional, minimalistic, and futuristic would best describe and capture the spirit of the Berlin brand, Arys. The young, sustainable outerwear label is a label that is way ahead of its time, and continuing to set waves across the fashion landscape.

Mixing a fusion of outdoor functionality with an urban style keeps a fresh perspective. That is why Arys has been awarded multiple times for its superior innovative design and sustainable production. Key pieces are the biker-friendly padded trousers and breathable, windproof coats for all seasons. In fact, the padding is made from 100 percent recycled plastic bottles.

The young label has recently opened up a new concept store that you should keep on your radar:

Collaborations are a clear signpost for the future of retail today. For this reason, the Berlin brand Arys has opened an innovative concept store in its hometown of Berlin, which is characterized in particular by a contemporary mix of established but also untapped design talent. The extensive range of urban pieces as well as outdoor gear (a speciality of Arys) makes the label the first choice for functional and modern outerwear that certainly doesn’t lack the style factor.

Known for its intelligent and sustainable approach to design, the new Arys store in the heart of Berlin in the district of Prenzlauer Berg offers not only popular designs from the brand itself, but also a carefully curated selection of other brands that share the Arys mindset. This makes the concept of the store particularly unique because Arys does not limit their concept store assortment to their own products but opens their arms and gives a big hug to a range of other innovative, fair and environmentally conscious brands.

Labels include Atid (the label of Alexander Taylor Studio from London, the range includes jackets, shorts and bags), Virón (Parisian shoe label with a sustainable and vegan focus), CCP (Tokyo-based label for cycle clothing), Houdini Sportswear (Swedish outdoor brand with a sustainable claim) and Ostrya Equipment (Canadian outdoor label with a focus on “Made in Canada” production).

Got curious? The store is centrally located in Berlin, Prenzlauer Berg and is definitely worth a visit!

All images: Courtesy of Arys


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