Fendi designs for the modern man who never stagnates, who combines lightness, casualness and playfulness and thus lives the pure “Fendiness”
– just like the new eponymous bag collection by Fendi.
The designs combine Fendi’s soul with functionality and diversity. It’s all about absolute comfort and a bag that goes with everyone and everything.
For the brand, the focus here is also on developing further in the sustainable aspect and finding new solutions: “Fendiness” is made from Aquafil’s Econyl®, a 100% regenerated nylon fiber. The yarn results from the collection of nylon waste that would otherwise pollute the Earth, which as well can be recycled and remolded infinitely without ever losing its quality. Many other waste products such as fishing nets & carpeting are used to develop this fabric, without involving the exploitation of virgin material though the production.
Also the color choice starrs in typical Fendi manner: timeless black for the minimalists, the unmistakably accurate Fendi yellow, cobalt blue for the gray autumn and winter days that now await us. In addition, the collection is characterized by the signature color blocking, which runs through the materials and details of the bags, creating a distinctive look.
Available from November 2021 in Fendi boutiques worldwide, as well as on fendi.com
Stylist: Julian Ganio
Jesse Albert Fung Fen Chung
Ruben Bilan Carrol