“NO HUGS” GOES KADEWE

14.12.2021, Fashion News
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Berlin’s Unicum of the Hip-Hop scene, UFO361 is exploring new territories: This time as a streetwear designer launching a pop-up booth at the capital’s luxury department store KaDeWe

The artist and his team established a promising clothing line that goes beyond conventional merchandise, offered by musicians. With his approach the UFO361 is aiming to criticise the superficiality of human relationships. “No Hugs” means we don’t have to shake hands with everyone, we don’t always have to understand each other, and we don’t have to obsessively establish friendships.” – so the artist.
Staying faithful to classic streetwear cuts as a base, the Kreuzberg based rapper experiments with prints and details like altered lateral pockets, adding more depth to the silhouette of the pieces

The presentation of the collections is divided into several phases, with the first drop in December 2020 that has been eagerly received by UFO361’s fanbase.

The newest drop, counting “Chapter IV” of the brand will be available to experience at KaDeWe from Monday, December 13th and online from Monday 13th to Friday 18th of December. 

Credit: No Hugs

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