DAGGER SS22 – OXYTOCIN

DAGGER is releasing an “emotionally intelligent” line.

“ALL THE BEST” – sounded the slogan of the resignation letter of the founder and designer Luke Rainey. This cheeky wink can now be found on a hoodie and the new Core Caps, establishing major good vibes in the new SS22 collection OXYTOCIN. A cool refresher named after the “hugging hormone” is to be worn with the body and the mind.

DAGGER is passionately describing love at first sight in his casual Core Tee and the debuting hoodie design with
“IT IS THE CLOSEST WE ARE GOING TO GET TO MAGIC”.

Inspired and bewinged, with only best wishes in mind, the collection is promoting self-acceptance and appreciation also with their calming color palette. Petrol, greying, and washed sea blue embellished with dynamic type in white and positive yellow make up the concept of the line.

Picture courtesy of DAGGER /Rita Lino