THE “MOTHER” OF DENIM

A nostalgic return of the classic American denim, the ones you can wear to enjoy a road trip or simply freedom, Mother has launched their new men’s collection on April 12th, 2022.

Founded in LA in 2010 by Lela Becker and Tim Kaeding, the Designer label has always been inspired by lightness and timelessness — Giving you a clue how it was to grow up in California in the 70s. The language of the brand is settled between freedom, fun, memories, classics, uniqueness and comfort— still putting a lot of emphasis on a good production of style and sustainability.

The new collection is not only elegant but also the perfect companion for every trip. Soft Jeans and casual or western shirts form a perfect look for a trip on Route 66. A little reminder of the classical James Dean look. The denim pants are reimagined by Mother, presenting different cuts and washings with a huge range from classical blues to earthy tones. There’s something for every denim lover, whether it’s skinny jeans, wide cuts, or even vintage styles — Mother’s new men’s collection talks freedom and borderless. 

Picture courtesy of Mother/ PR