The nineties will be warmly remembered for their DIY approach to individuality, especially under folks finding themselves in music subcultures. The two brands that make us think back to the most diverse rebellious characters in history, Dr. Martens and PLEASURES collaborate to bring back the self-made aesthetics, inspiring us to customize and revolt.
With the debut of the Dr. Martens boot with the trademark yellow stitch in 1960 grooved sole and heel-loop, the brand has lied the base for a long success story of a timeless shoe design that speaks to those who resist. Initially worn by postmen and the police, the shoes have convinced the masses with their durability proving their versatility throughout the decades. In doing so, the shoe does not become an add-on, but the ability to merge with the wearer’s identity is deeply embedded in the brand’s DNA. A pair of DMs has become synonymous with grunge, metal, and punk, all counting to the passions and obsessions of the makers of the brand PLEASURES Alex James and Vlad Elkin.
And there is a little (or a big) bit of these subcultures to find in all of us and these are the emotions that are transported by a brand, that makes us feel arrived and accepted.
Remaining with the chunky, yet practical in their silhouette, The PLEASURES Jorge imagines the classic mule resulting from a cut-up shoe celebrating the soft Nappa leather embellished with a “Pleasures” embroidery, adding a signature graphic touch created by Alex himself.
On the 29th of April, the drop of the collaboration has been celebrated in an exclusive circle at the contemporary fashion boutique Gate 194, a name for those who know. Carrying unique brands with a wide selection of collaborations, the boutique has become a spot for streetstyle and the fashion connoisseurs of Berlin.
The PLEASURES Jorge drops 30th April and will be available at drmartens.com and select partners.
Picture courtesy of Dr. Martens/ PR