LACOSTE ARENA: LARGEST FLAGSHIP STORE IN PARIS
On May 20th, Lacoste opened the doors of its new flagship store in the heart of the Avenue des Champs-Élysées. More fashion. More sports. More experiences. The brand embodies its avant-garde vision of sports fashion with the opening of the Lacoste Arena, a unique space designed to symbolize the beating heart of all Lacoste cultures. The Lacoste Arena at 50 Avenue des Champs-Elysées is the world’s first next-generation Lacoste flagship. The address will bring together all fans of the brand – fashion lovers, athletes, as well as responsible and creative customers. An arena to be explored, where each individual’s personalities and styles will find individual or collective resonance. With obvious references to sport and shared emotions, the Lacoste Arena is a meeting place characterized by unique experiences that combine entertainment and digital innovations. A 360° experience that symbolizes the crocodile’s entire right to exist.
CONNECTED THROUGH SOUND: DAILY PAPER I BEATS
Beats by Dre and Daily Paper launch their first collaboration together with special-edition Beats Studio Buds. The inspiration for the hip-hop-inspired buds is in line with the Daily Paper SS22 collection, which is heavily influenced by New York City’s 80s and 90s hip-hop and graffiti scene.
“Music is one of the most important brand pillars for us as it brings our community together,”said Abderrahmane Trabsini, Co-Founder and Design Director of Daily Paper. “Working with Beats has always been on our wish list of collaborations. It’s also an extension of the current SS22 collection which is inspired by hip-hop culture.”
The light-weight earbuds bring quality Active Noise Cancellation, up to 24h of battery life and is water and sweat-resistant. The designs champions freedom of expression, featuring the Beats signature b logo in black and graffiti inspired version of the Daily Paper shield logo in red.
VITALY INTRODUCED: THE EMPIRE SUNGLASSES
The shallow geometry of the Empire is a call-back to the iconic frames of 90’s New York. This contemporary, angular adaptation is constructed from eco-friendly biodegradable acetate and is fitted with semi-flat lenses and hand-laid Glyph detailing on the temples. German-engineered five-barrel hinges. Biodegradable acetate construction. 100% recycled stainless steel detailing. ‘Green Nylon’ lenses.
WOOD WOOD PRE-FALL 22 CAMPAIGN
Since 2002, WOOD WOOD’s ambition has been to influence culture through contemporary, accessible streetwear and community-driven projects. For Pre-Fall 2022, the creative direction takes cues from the Seattle music scene in the early 90s and is inspired by homemade zines and the cultural influence of bands such as Pearl Jam, Alice in Chains and Nirvana. This season’s womenswear collection fuses techniques from the time with generous, timeless silhouettes. A vibrant color scheme narrates the visual storyline, seeing a predominant light green at its core which has been applied to a sheer two-piece set and dress – all constructed in a specialist Japanese fabric. The yarn has a natural sheen which gives the material a delicate touch, while the crinkled surface provides added depth and texture.
Picture courtesy of mentioned brands/ PR