AlphaTauri is a premium fashion brand by Red Bull founded in 2016focusing on innovative textile solutions. This year, the brand is represented at the Milan Design Week in collaboration with Deutsche Telecom. Together, the brands are showcasing an immersive installation – ‚CHROMOSATURATION‚ at the „Design Re – Generation“, Cortile d’Onore of the Università degli Studi in Milan.
The installation presents a selection of heated smart-fashion pieces, providing never-before-seen temperature control in various conditions, the Heatable Capsule Collection (HC C).
The installation itself is inviting the visitor to experience color in reference to temperature.
Picture courtesy of AlphaTauri/PR