INTRODUCING: ASICS GEL-NIMBUS 9
Walking on clouds is easily done with the new GEL-NUMBUSTM 9 shoe, recently launched by ASICS SportStyle. First released in 2007, the original GEL-NIMBUSTM 9 quickly became a staple for runners around the globe – convincing with a smooth, glove-like fit. With the mid-2000 aesthetics re-emerging in present-day trends, the GEL-NIMBUSTM 9 is appropriate is combining aesthetics and highest comfort in one design: contrasts meet material cross-overs with a nostalgic finish.
LACOSTE IS EXPLORING WEB3 WITH UNDW3
Lacoste is exploring the new era of the global web with a new project – UNDW3 renewing the customer experience and inviting the consumer to take ownership of Lacoste´ s legacy in a new way.
Interaction and co-creation stand in the focus of the collective experience on brand´ s dedicated Discord channel, gaining 30k members in just 48 hours. From June 14th Lacoste is putting on sale the first drop of NFTs: 11212 pieces of the crocodile emerging from the water. More avant-garde developments are promised to continue in the next few seasons.
DIOR CD 1947 X BIRKENSTOCK
Dior is revealing the CD 1947 CAPSULE capturing the dialogue between Kim Jones and the legacy of Monsieur Dior. Asociatiating the emblematic CD with the year of the first défilé, 1947, Dior has teamed up with Birkenstock for the first time for an iconic collection. Two staple models, reinvented has been revealed: The Tokio Mule and The Milano Sandal. In a subtle tribute to the couturier s passion for gardening, they combine functionality and elegance.
The collection is available from June 16th, 2022.
AXEL ARIGATO FW22 CAMPAIGN STARRING AWENG CHUOL
Axel Arigato has invited the South Sudanese Australian model Aweng Chuol to embody the first drop of transitional women’s ready-to-wear and accessories as part of the brand’s AW22 ‚Back to the Future‘ collection.
Catering to warmer climates, this drop comes ever closer to summer with the absolute key pieces: unstructured cotton knits in a bold racing green and muted cream, and a selection of 100% silk scarves in monogram and degrade prints set the tone for the women’s offering this season.
KARL LAGERFELD X ALLED-MARTINEZ COLLECTION
KARL LAGERFELD launches a highly anticipated collaborative capsule collection with the Spanish designer Archie M. Alled-Martinez, the collection fuses his unapologetic, gender-neutral styles with KARL’s effortless Parisian-chic edge.
The LVMH Prize winner and finalist Archie M. Alled- Martinez reinterpret KARL LAGERFELD’s world and vision through a queer lens celebrating fearlessness and self-expression. The Ready-to-wear line includes knitwear suits, lurex, and sparkling sequin pieces accompanied by accessories ranging from statement rings to bowling bags, tote bags, and driving gloves.
The London-based ready-to-wear brand by Korea-born, Japanese-heritage, Chinese-educated designer Jekeun Cho ‚Jekeun‚ is launching mid-month in line with menswear market dates. Inspired by the mind and psychology the band is putting in focus on how we reconcile our authentic internal self, with the person we present to the world. The paradox of fashion, as simultaneously a tool for self-expression and uniform of trends and expectations is discussed through opulent forms and color combinations.
TEKLA X STÜSSY CAPSULE COLLECTION
The streetwear brand Stüssy is once again collaborating with Copenhagen-based textile brand Tekla for a laid-back and refined essentials capsule, perfect for the bed or the beach. Sleepwear and bedding in light stripe and a vibrant ultramarine blue, bath and hand towels feature a navy jacquard swirl patterned border. A striped logo beach blanket rounds the collection.
HENNESSY X NBA — WHEN A POOL BECOMES A BASKETBALL COURT
Hennessy and the National Basketball Association (NBA) let a pop-up basketball court emerge at Haubentaucher Berlin, a popular pool beloved by berliners on the occasion of the 75th anniversary of the NBA and the NBA 2022 Finals. „Courts Beyond Limits“ chose the most unexpected locations turning them into courts such as the port of Sydney and the Themes. The action is showcasing the ubiquity of the sport. Chosen guests were invited to admire the Larry O´ Brien NBA Championship trophy and partake in the festive happening with custom-made drinks.
SOULLAND X LI-NING S/S23
or Spring / Summer 2023, the Danish modernist label Soulland is presenting the collection with two runway shows: Vol. 01 is the first and was shown in Florence as a special project of the 102nd edition of Pitti Immagine Uomo. Vol. 2 will be shown during Copenhagen Fashion Week. The label continues to expand its collaboration with Chinese sportswear brand Li-Ning, contributing expertise in high-performance technology. This season, his Performance Running apparel and as well as Premium Lifestyle footwear come together through the show in the two brand’s continued collaboration.
Both brands are propelled by a shared passion for sports, storytelling, and building a global community of dedicated individuals with a passion for running, pre- inter, and post.
Picture courtesy of mentioned brands/ PR