Cartier – Numéro Berlin

CARTIER CELEBRATES THE ICONIC PANTHER – IN THE WILD

Anna Klusmeier — Mon, 01 Sep 2025 12:08:10 +0000

On September 1st Cartier proudly presents their latest campaign which places their famous brand motif — the Panther — in the spotlight in an entirely new way.

The motif of the Panther is inseparably linked to Cartier. The new campaign by the jewelry house highlights it once again: The Panther is the centerpiece of a series of innovative open-air images that are being displayed simultaneously in major cities around the world, with two kinetic events taking place in Shibuya starting on 1st September and Las Vegas on 3rd September.

The extravagant campaign launch is one for the history books: In Las Vegas, the Panther sits in three dimensions inside Sphere, a glass dome featuring a 53,883 m² screen. In Tokyo, Cartier chose the bustling Shibuya Crossing to showcase its iconic animal in a monumental triptych – to kickstart the campaign not with a bang, but with a roar!

But that’s not all: In other cities across the globe – from Dubai and Shanghai to Paris – Cartier and the Panther merge in larger-than-life displays. Each of these magical experiences for the general public celebrates the Cartier Panther, her freedom, her power and her strength of character.

Driven by the same power, magnetism and strength of character, Cartier and the Panther are inseparable. It all began in 1914 when the animal had its first appearance in the form of a watch adorned with onyx and diamonds. Under the legendary creative director Jeanne Toussaint, it eventually became a recurring signature motif of the house. Toussaint, who herself earned the nickname “LA PANTHÈRE” for her sharp intellect and determination, collaborated with illustrator Pierre Lemarchand, who often visited the Vincennes Zoo in the 1940s, to create one of the most iconic jewelry pieces of the 20th century: a brooch featuring a striking 116-carat cabochon-cut emerald crowned by a proud Panther. A piece of jewelry that perfectly embodies the exceptional craftsmanship of the Maison. Whether naturalistic, sculptural or abstract in design — since then, the Panther has taken on countless forms and shapes in Cartier’s collections.

Then as now, the Panther symbolizes the spirit of Cartier — instantly recognizable around the world and deeply connected with a unique emotionality.

CARTIER AT BERLINALE 2025

Anna Klusmeier — Wed, 19 Feb 2025 19:34:16 +0000

As Berlin annually transformed into the center of German cinema for the Berlinale, Cartier equipped some of the most celebrated stars with its iconic creations. From red carpet appearances to exclusive industry events, the jewelry house played a defining role in elevating the elegance of the Berlinales most notable attendees.

Hannah Herzsprung captivated in timeless earrings rings, their bold design perfectly complementing her sophisticated ensemble. Actress, and now also director, Lisa Vicari embraced classic luxury with a stunning bracelet and an exquisite Cartier necklace that added a striking touch to her look. Jerry Hoffmann embodied effortless refinement, accessorizing with a sleek watch, a signature of understated luxury. Meanwhile, Jannik Schümann completed his red carpet presence with some earrings, adding a modern yet elegant accent to his ensemble.

Beyond the jewelry itself, Cartier’s presence at the Berlinale underscored its deep connection to the world of film, with stars and industry figures alike embracing the brand’s heritage of craftsmanship and sophistication. As filmmakers and actors gathered to celebrate storytelling and artistry, Cartier’s shimmering designs remained a constant, highlighting the festival’s enduring romance with luxury and cinema.

ONE WATCH, TWO FACES: CARTIER BAIGNOIRE

Anna Klusmeier — Mon, 26 Jun 2023 07:52:32 +0000

At the core of Cartier’s distinctive watchmaking style lies the captivating history of the Baignoire watch. Following the introduction of the square-shaped Santos watch in 1904 and the daring design of the Tortue in 1906, the Maison unveiled a timepiece in 1912 featuring a rectangular case with rounded ends. Over time, this concept underwent further development, culminating in the creation of the “curved oval” watch in 1958. This timepiece, which gracefully conforms to the wrist’s contour, marked the initial emergence of what would later be named the Baignoire watch in 1973.

Even in its early stages, the Baignoire watch possessed the distinct characteristics and voluminous presence it is renowned for: a domed crystal, a dial adorned with Roman numerals, and a sleek gold ribbon. Since then, the Baignoire watch has remained steadfast in its essence, showcasing a multitude of variations. This iconic timepiece embodies an infinite array of potential forms, each distinct and unparalleled in its resemblance.

By introducing a fresh ratio of proportions, a captivating transformation unfolds in the Baignoire watch. This timepiece undergoes a unique duality, simultaneously miniaturized and magnified. Within its petite case, a bangle, reminiscent of an expanded gadroon, gracefully envelops the exquisite gold dial. With its refined lines, precise forms, and harmonious proportions, the Baignoire watch transcends mere functionality, becoming a cherished jewelry piece in its own right. It is worn not only out of necessity but also for the sheer pleasure it brings—a testament to its inherent significance and allure.

Presenting two new iterations, this timeless model showcases its allure through the inclusion of Roman numerals and a gracefully curved crystal. The first version exudes an air of pure elegance, embracing a “Less is More” philosophy. Asserting itself through delicate proportions, it captivates with a yellow gold bezel that beautifully contrasts against a black patent leather strap. This latest manifestation of its unique identity embodies a sense of high fashion and refinement, fitting seamlessly into the collection.

As for the second version, the watch’s iconic oval shape transforms into a captivating bangle—a circle crafted from radiant solar gold designed to encircle the wrist. Offering a fresh aesthetic and tactile experience, it comes in rose, yellow, or white gold, all meticulously paved for an added touch of opulence. Placing the curved case as close to the wrist as possible enhances its sensuality. Additionally, being an integral part of Cartier’s design culture, it harmoniously combines with other iconic Cartier creations, allowing for endless possibilities of personal expression.