Nike just opened its doors for their fans in Berlin, Steglitz. As forming a deeper relationship with

their customers has been a priority since day one, Nike decided to build a live concept in the

capital of Germany. The new store offers products for everyone with a focus on running, training

and yoga. But that’s not the main part – the brand also created a live concept using leftover

materials throughout the store which can be seen in mannequins, hangers, flooring and the

sneaker bar service area.

Especially women will feel very comfortable visiting this place in Steglitz as Nike by Steglitz has

been designed with a special focus on the needs of women. Women can take advantage of the

Nike Bra-Fit service, which helps to match everyone’s body type with the right bra size as well

as amazing style. Also other services such as the Nike Shoe-Fit are being offered.

To make the shopping experience more efficient and easy, all Nike members can profit from their

app and use physical and digital services at the same time. Not only can they receive new

features and content but thanks to services such as “Nike Scan” , clients have access to check

on product’s availabilities and sizes.

The playful, dynamic illustrations that give the store a feeling of comfort, enhancing the inviting

community character have been created by the Chinese, UK based artist and animator Yukai

Du.