G-STAR GOES AI: A FUSION OF FUTURE TECHNOLOGY AND THE OWN ROOTS

Created in this digital sphere, everything seems to become possible – and that’s exactly where the denim brand G-Star started and had an AI design garments that it now manufactures as well!
Currently, one specimen of the iconic AI denim cape is on display at the G-Star Raw store in Antwerpen, giving customers the chance to experience this piece of future, made from Japanese selvedge denim, themselves and in reality.

With this collection, G-Star proves that they always look towards the future and want to create a new, innovative for denim itself. Generally deeply rooted with the theme of innovation and further development in itself, G-Star follows its deeply anchored urge of the constant willingness to change design processes beyond already existing boundaries.

Resulting in 12 purely unique designs, symbolizing a fusion of the latest technology, extraordinary silhouettes and the long-lasting expertise of the brand, as well as its characteristic features.