The runway showcased a blend of nautical styles and tropical prints, celebrating the harmonious spirit of surf culture and the adventurous essence of seafaring life. Set against the breathtaking backdrop of Victoria Harbour along Tsim Sha Tsui’s Avenue of Stars, the collection captured the essence of travel’s connective power through maritime themes and multicultural inspiration. Titled “Hawaii to Hong Kong / HK is for LVERS,” the collection encapsulated a fusion of influences, drawing on the moon’s gravitational force and the sea’s allure that navigators have embraced for centuries.

Williams’ designs embodied a sailor’s aesthetic with navy-themed double-breasted suits, maritime stripes, and pearl-embellished coats and jackets. From scuba suits adorned with beaded logos to linen tailoring and floral prints, the collection effortlessly merged the freedom of surfing with the precision of nautical attire. A highlight of the showcase was the innovative LV COBRA, a 3D-printed slip-on shoe symbolizing Louis Vuitton’s commitment to cutting-edge craftsmanship. Complemented by a reinvention of iconic bags and accessories inspired by the surf and sailing world, the collection unveiled a new chapter in luxury fashion’s exploration of travel, culture.
The show’s soundtrack, an original composition by Pharrell Williams, Swae Lee, and Rauw Alejandro titled “Airplane Tickets,” performed live by fifty ukulele players, added a soulful dimension to the spectacular event.