FROM A QUIET DINNER TO ROSALÍAS EX-BOYFRIENDS
Numéro Berlin and New Balance celebrated their collaboration with a private dinner…
WORDS BY ANTONIA SCHMIDT
THE 2024 LOEWE PERFUMES CAMPAIGN FEATURES JAMIE DORNAN AND SOPHIE WILDE
Intimate scenes, fluid connections, and raw emotions
Introducing the 2024 LOEWE campaign…Imagine it’s a warm afternoon in the Parisian suburbs. It smells like freshly cut grass, the sun is shining… This feeling expresses the newest LOEWE campaign featuring Jamie Dornan and Sophie Wilde. Iconic scents like Esencia EDP and Aua Drop are showcased. Also highlighted are Un Paseo por Madrid Prado inspired by Madrid’s vibrant culture and Un Paseo por Madrid Doré celebrating the iconic Doré cinema with floral and woody notes. A perfect blend of luxury and nature.
“LOEWE always surprises me with its aesthetical statements, tonight everything connects to our campaign, from the nature installations to Le Corbusier pieces all around, it is like being back there on set.” –Jamie Dornan
Additional LOEWE debuts the Texture Collection, featuring three floral-scented candles in artisanal ceramic vessels. Highlights include the juicy Mimosa in a yellow-mottled pot, the floral Tuberose in a bone-coloured design, and the bright Dendrochilum Orchid in a striking black granite vessel Each candle pairs scent and design in perfect harmony.
“It has been a pleasure to be part of this LOEWE Perfumes campaign, I love the aesthetic of the brand and how it connects its universe with nature as main source of inspiration.” –Jamie Dornan
