CUPRA Design House: A New Era of Bold Innovation Begins in Milan

Milan, April 8, 2025 – CUPRA launches the CUPRA Design House at Milan Design Week, expanding its boundary-pushing design ethos beyond automotive. Led by Jorge Diez and Cecilia Taieb, this new division will focus on three creative pillars: CUPRA Collection, CUPRA Collabs, and CUPRA Beyond.

Through bold collaborations with visionary creatives, CUPRA Design House explores new technologies, sustainable materials, and radical aesthetics to create immersive, emotionally charged experiences.

“Design is our way of challenging norms and reinventing the future,” said Ignasi Prieto, Chief Brand Officer.

Blending form and feeling, CUPRA Design House stands as a bold testament to the brand’s rebellious spirit and its drive to shape what’s next in design.

SAINT LAURENT – CHARLOTTE PERRIAND EXHIBITION OPENING TODAY IN MILAN

Kicking off Milan Design Week, Saint Laurent and Anthony Vaccarello unveil a rarefied tribute to modernist icon Charlotte Perriand. Saint Laurent – Charlotte Perriand, opening today at Padiglione Visconti, brings to life four of Perriand’s once-unrealized furniture designs, originally conceived between 1943 and 1967, now faithfully reissued as limited-edition pieces by the Maison.

Curated by Vaccarello, the exhibition features works originally created for personal and diplomatic interiors: the striking Banquette designed for the Japanese Ambassador’s residence in Paris, the sculptural Bibliothèque Rio de Janeiro in Brazilian rosewood, and the Fauteuil Visiteur Indochine, revived from a single archival sketch. The centerpiece, Table Mille-Feuilles, makes its first-ever full-scale debut – a ten-layered wooden marvel imagined in 1963 but never built until now.

Blending fashion with design heritage, the project nods to Yves Saint Laurent’s lifelong admiration for Perriand’s radical elegance. Alongside the Milan presentation, a selection of her photography will be on view at Saint Laurent Babylone and Rive Droite in Paris. A special print edition and catalogue are available at the SAINT LAURENT EDITIONS kiosk on Piazza San Babila.

The exhibition runs through April 13 – registration required.

HUMANRACE BY PHARRELL AT MILAN DESIGN WEEK

In a city where speed often overshadows stillness, Humanrace arrives to reframe the rhythm. For Milan Design Week, Pharrell Williams’ wellness label steps into the spotlight – not with noise, but with ritual.

At Spazio Maiocchi’s Capsule Plaza, Humanrace teams up with Swiss precisionists USM Modular Furniture and Laufen to reimagine the bathroom as something more than functional. A space to breathe, reset, and begin again. Chrome frameworks, green glow, and the echo of water – this isn’t skincare, it’s infrastructure for daily rebirth.

Across town, Terroir Milano turns into a soft landing. From April 7–10, Humanrace reworks the idea of the pop-up: plant-based cocktails designed to hydrate and ground, custom aloe popsicles, DJ sets at golden hour. A calm intermission between day and night, wrapped in green.

And then – beneath the frescoed ceilings of the Four Seasons – Reborn: a temporary spa space offering infrared heat, icy immersion, and facials by Dr. Elena Jones. A ritual suite for those who know restoration is an artform.

Humanrace doesn’t scream. It invites. And in Milan, it whispers: begin again.