BARBOUR X CROCS BRINGING TWO LEADERS IN FUNCTIONALITY TOGETHER

British lifestyle meets global footwear: Barbour and Crocs just dropped their first limited-edition collection. The collab features a reimagined oversized Bedale wax jacket, a tartan-print Classic Clog, a short Wellington boot and nine bespoke Jibbitz charms. Think metal badges and PVC patches pulled from the Barbour archives – each one designed to snap into the footwear and turn it into a canvas of self-expression.

Expect Barbour’s heritage tartan, sage waxed cotton, corduroy collars and signature practicality – filtered through Crocs’ playful, DIY-friendly lens. British tradition remixed with eccentric comfort, ready for muddy festivals, city sidewalks, or your dopamine-dressing rotation.

Available from 27 March 2025 via the Crocs app, in store, and online at Barbour.com, as well as selected global retailers.

PRADA DAYS OF SUMMER: A DREAMLIKE ESCAPE INTO STILLNESS AND STYLE 

Tranquil waters, endless horizons of possibility, and the allure of a dreamy summer romance. Prada’s Days of Summer campaign captures a serene, almost surreal beauty. Starring celebrities like Kendall Jenner, Hunter Schafer, and Troye Sivan, the visuals evoke a sense of calm exploration, each of them standing on a brightly colored gozzo, a traditional Italian wooden boat.

Photographed by Oliver Hadlee Pearch, the cast drifts in a dreamy seascape where water meets sky in endless blue. The images distill summer to its purest elements: light, movement, and emotion. Utopian and idyllic, it resembles an ode to the endless narrative possibilities of summer, with each look being a gateway to unexpected and original journeys.”

With clothing that blurs the lines between city and sea, formal and casual, the collection expresses a spirit of escape and unbound joy. Guided by Creative Directors Miuccia Prada and Raf Simons, the campaign offers a poetic embarkation into the season, an ode to the endless narrative possibilities of this upcoming summer.

THE NORTH FACE X UNDERCOVER: SOUKUU SEASON 4 – MOVEMENT WITH MEANING 

The North Face and Jun Takahashi’s UNDERCOVER return with the fourth season of SOUKUU: a collection where high-performance trailwear meets meditative movement. Fusing cutting-edge technology with sleek, functional design, SOUKUU SS25 redefines how outdoor apparel connects body and environment.

Inspired by the idea of finding serenity through motion, the collection offers silhouettes that support intentional movement and seamless interaction with nature, moving in harmony.

Engineered for hiking and trail running, SOUKUU D4 integrates waterproof, durable materials in varying weights, smart storage solutions, and modular elements for adaptability. The VECTIV™ system, which is stabilizing footplate, rocker midsole, and outsole,  while also delivering comfort and forward propulsion.

DODO PRESENTS ‘THE NATURE OF ICONS’ – A JOURNEY OF CONNECTION

For its latest brand campaign, DoDo brings the extinct dodo bird back into focus alongside rising star Mila van Eeten. Captured by Bibi Cornejo Borthwick, the campaign unfolds as a quiet, surreal duet between human and bird. What begins as a tentative encounter evolves into a bond full of playfulness and curiosity, echoing DoDo’s message of connection across species.

Mila, one of fashion’s most magnetic new faces, shares the frame with a lifesize dodo as more than just a model – she becomes a companion. Together, they embody DoDo’s long-standing ethos: a harmonious dialogue between nature and creation, between the extinct and the eternal. Rolling out through 2025, the campaign moves toward a still-unseen final act, where the lines between human and animal dissolve entirely. With this new chapter, DoDo doesn’t just revisit its iconic namesake – it reimagines our relationship to the natural world.

SAUCONY PRESENTS SILO: A LUXURY PINNACLE IN FOOTWEAR

Saucony, a global leader in performance running and lifestyle, has unveiled the full details behind Saucony SILO – a bold new footwear collection blending the brand’s deep heritage and cutting-edge technology with high fashion influences.

“We’re not just designing shoes; we’re creating a future-facing experience for consumers who value both innovation and elevated design,” says Brian Moore, Chief Product Officer at Saucony.

Introduced at Paris Fashion Week this January, the SS25 collection features five elevated silhouettes. Each model incorporates state-of-the-art materials and performance-driven technology, delivering both striking aesthetics and functionality. The Saucony SILO collection can be shopped from now on.

GUESS JEANS CELEBRATES COACHELLA WITH CHARLIE XCX AND DON TOLIVER

GUESS JEANS made a bold return to the desert during Coachella 2025, hosting an exclusive weekend celebration at its private Desert Compound. In collaboration with acclaimed Japanese designer VERDY, who brought his signature visuals to event branding and exclusive merch, the weekend featured standout performances from Charli XCX and Don Toliver.

Charli XCX jumped behind the DJ booth for a surprise set alongside George Daniel, Zoe Gitter, and Alex Chapman, while stars like Timothée Chalamet, Justin and Hailey Bieber, and Paris Hilton soaked in the scene. Sunday’s energy soared with Don Toliver, joined by Ty Dolla $ign, Tyga, and YG.

With custom cocktails from PATRÓN EL ALTO and artistic moments captured by Myles Hendrick and Samuel Alemayehu, the event solidified GUESS JEANS’ cultural footprint at Coachella 2025.