AN ORDINARY DAY WITH SAINT LAURENT

In a world where the extraordinary often overshadows the beautifully mundane, Saint Laurent’s latest campaign, An Ordinary Day, turns its lens towards the elegance found in the unremarkable. Set in the seventies, director Anthony Vaccarello finds beauty in the ordinary life.

Stripping away the unnecessary as if time gently stops around the sceneries, creating a subtle poetry of the ordinary. In a world oversaturated with information, Martin Parr captures the subtle elegance of these forgotten moments, pressing an orange in the morning, walking to your car or enjoying your lunch in the garden. 

Each frame is a reminder that simplicity, when seen through the right lens, can be profound. The result is a sequence of moments that feel both familiar and aspirational, a reminder that the ordinary, too, can be extraordinary.

MAC DEBUTS LIPGLASS AIR: THE NEXT-GEN GLOSS BORN TO SHINE

MAC Cosmetics flips the nepo baby narrative with its bold new Born Famous campaign, introducing Lipglass Air Non-Sticky Gloss, a modern heir to the cult-classic original of the brand. This ultra-glossy, featherlight formula comes in ten sheer, high-shine shades, delivering mirror-like finish without the stick.

Featuring new next-gen faces like Amelia Gray, Zaya Wade, and Francesca Scorsese, the campaign celebrates legacy with a wink, channeling early 2000s “tabloidcore” into this new era. From dragonfly-wing shimmer to Y2K club-scene easter eggs, Lipglass Air pays homage to MAC’s nostalgic roots while claiming its place in today’s cultural chaos of the 2020’s.

Photographed by Sharna Osborne with glam by Kennedy, the collection serves high-gloss attitude for a new generation. As SVP Aida Moudachirou-Rebois puts it: “Being born famous is a mindset. Not a surname.”

VÖSLAUER X NINA CHUBA: STAY FIRSTY AND NEVER SETTLE

With its new campaign “Stay Thirsty,” Austrian mineral water brand Vöslauer teams up with chart-topping artist Nina Chuba to celebrate curiosity, boldness, and creative energy. For Vöslauer, staying young is not about age, but attitude: A mindset Nina Chuba perfectly embodies with her genre-blending sound, authenticity, and fearless spirit. Her latest single “Unsicher” addresses that everybody can struggle, and with that each generation, because it is everybody’s first time living.

Created by an all-female team with Nina, the campaign is a vibrant call to stay in motion, challenge the norm, and keep growing, always with a spark. As Nina puts it: “Stay thirsty means never settling. Keep evolving, keep having fun.”

ASPRIVA GLOW: SHINING FROM THE INSIDE OUT

ASPRIVA GLOW may actually just be one of the simplest ways to support skin health from the inside. Their secret? Using a blend of selected nutrients in balanced amounts. The water-soluble powder, with a natural blueberry and raspberry flavor, is designed to complement a healthy lifestyle and skincare routine. As the body’s largest organ, the skin plays a vital role in protecting against environmental stress, supporting immune function, and reflecting overall health. What’s not to love?

Nutrients like antioxidants and phytonutrients can help reduce stress, while ingredients such as hyaluronic acid and collagen may support hydration and elasticity in strained areas. Asprivas new collection aims to contribute to long-term skin resilience. Healthy skin is not just about appearance—it’s closely linked to well-being and aging. By taking care of it, you may help prevent premature aging and lower the risk of skin-related issues. This approach underlines a broader idea of Aspriva: that skin care is part of overall health care, not just a cosmetic concern.

DSQUARED2 SUMMER LOVERS CAPSULE: A SUN-DRENCHED ESCAPE IN STYLE

Dsquared2’s “Summer Lovers” capsule is a fresh seasonal collection inspired by the 1982 film of the same name – a romantic drama set on a Greek island exploring themes of desire, freedom, and emotional discovery.

The collection reinterprets this story through a modern lens, blending retro influences with contemporary style. It embraces the playful sensuality of 80s aesthetics while also nodding to the cinematic elegance of European film. Designed for both beach days and nightlife, the collection features lightweight summer fabrics, raffia accessories, and breezy silhouettes. A colorful new logo, reminiscent of vacation postcards, ties the collection’s nostalgic tone together. Reflecting on a broader cultural idea, imagining summer as a space for spontaneity, experimentation, and emotional exploration.

With its tactile materials and sun-drenched color palette, “Summer Lovers” doesn’t just suggest fashion for summer romance – it reflects on how style can frame a feeling or a moment. Positioned somewhere between carefree indulgence and subtle introspection, it offers more than simply just swimwear and accessories: It captures the spirit of a summer lived fully, wherever it may unfold.