With Rainforest Next, Napapijri frames identity as something fluid, not as a firm statement. More as of something shaped by instinct, environment, and personal history. Eight individuals. Eight shades. Eight different ways of moving through life. Shot in their own space, the portraits feel intimate, very personal, rather than staged. Each setting reveals a different facet of the brands universe, contrast, courage, heritage and authenticity. Among the protagonists are Vienna Jones, whose story speaks of reinvention, Julia Sarr-Jamois, embodying creative authorship, and Italian astronaut Paolo Nespoli offering a perspective shaped beyond borders.

Through weekly conversations in the Napapijri Bulletin, the narrative expands: parallel questions, contrasting answers, unexpected connections. At the centre stands the SS/26 Rainforest Next: lightweight, water-resistant, windproof, fully packable. Available in eight colors, it mirrors the diversity of the campaigns protagonists: each shade carries its own story and its own way of moving through the world. As values aren’t told. They are worn.

LVATE – WHERE HIGH PERFORMANCE MEETS AESTHETIC

LVATE is an exclusive boutique concept for modern dermatology and skin longevity, led by Dr. Lukas Kohler and PD Dr. med. Anne Gürtler. With locations in Munich and Düsseldorf, the practice focuses on natural optimization rather than artificial transformation.

LVATE supports the exceptional dancer as an exclusive partner for skin, health, and recovery, recognizing that in high-performance sports, skin regeneration is just as vital as physical recovery. By blending medical precision with holistic biohacking, such as NAD+ infusions, and global partnerships like JOALI BEING, LVATE sets new standards in aesthetic medicine that seamlessly unites health and expressive power.

DRYKORN SS26 REPRESENTS PRESENCE, OPENNESS AND FREEDOM 

The Drykorn Spring Summer 2026 collection is centered around the core theme “FEEL QUALITY. IN EVERY MOMENT.” and celebrates a new sense of simplicity that prioritizes presence and authenticity. Through a minimalist design language, the brand merges timeless style with a laid-back attitude, a spirit captured in the campaign by the deliberate contrast between precise tailoring and raw, maritime naturalness.

While the womenswear collection transitions from powerful 80s-inspired tailoring and the soft neutral tones of the “Ease” line to lighthearted bohemian elements, the “Harbor Club” menswear line creates an intriguing dialogue between functional workwear and elegant natural fabrics. Ultimately, Drykorn presents a collection that understands quality not as a way to stand out, but as an expression of inner peace and sartorial freedom.

ROBYN FOR ACNE STUDIOS

For its Spring-Summer 2026 campaign, Acne Studios joins forces with Swedish icon Robyn in a series of portraits by Nadia Lee Cohen that vibrantly capture the “sensual experience of being alive.” Straddling the line between chaos and control, vulnerability and strength, the campaign draws a direct thematic thread to Robyn’s upcoming album, Sexistential.

Creative Director Jonny Johansson describes the partnership as a natural evolution, while Robyn crafted the soundtrack for the SS26 show at Paris’ Collège des Bernardins, both artists realized they were independently exploring the same concept, questioning, challenging, and ultimately celebrating the multifaceted nature of female identity. This vision is translated into a collection that merges masculine and feminine elements through bold uniform shirts, coated fabrics, the iconic cowboy boot, and new iterations of the Camero bag. Representing an assertive and ever-evolving femininity, the collection is available in stores worldwide since February 25, 2026.

ASPRIVA – FOR MORE HEALTHY YEARS OF LIFE 

The concept of longevity has transitioned from a mere buzzword into a fundamental response to modern societal shifts, driven by an aging population’s desire for active years, advancements in biological measurability, and a growing skepticism toward reactive, impersonal healthcare. In an era defined by self-optimization and data-based health, longevity fills the gap between conventional medicine and the proactive maintenance of quality of life. Within this landscape, the brand Aspriva positions itself as a science-first alternative to “miracle pills,” emphasizing reliable routines and evidence-based support rather than marketing-led trends.

Developed over a three-year period and guided strictly by human studies and a scientific advisory board, Aspriva’s approach focuses on clarity and long-term results. The resulting product line, consisting of Omega3, core, glow, sleep, and smile, is designed as a systemic, modular concept to support vital functions such as cellular health, the immune system, skin, sleep quality, and emotional resilience. Ultimately, Aspriva represents a holistic longevity philosophy that rejects shortcuts in favor of scientific integrity and maximum transparency.