CELEBRATING 30 YEARS OF ic! berlin

Ic! berlin recently celebrated three decades of design and innovation with the newly launched 30^th anniversary capsule collection. The anniversary campaign pays a tribute to the independent and vibrant essence of Berlin, the city that has shaped the brands DNA. The new collection pairs classic stainless-steels designs with fresh technical interpretations.

The collection features both classic frames that honor the legacy, and the 30 years passed, alongside innovative and fresh styles that take stainless-steel to the next level.

The campaign is Shot by Berlin-based Tarek Mawad, with a cast of Berlins cultural forefront, including Sven Marquardt, Dalad Kambhu, Nina Pohl, Nunguja Kisalya, Thilo Reich and Youngchan Moon.

MIU MIU: FLEUR DE LAIT – THE FRAGRANCE OF THE SUMMER

Miu Miu Beauty comes out with a new perfume, ready for the sweet summer moments of indulgence and escapism. With a fruity mango, delicate osmanthus petals, and a creamy coconut milk, it´s the perfect perfume for basking in the golden sun.

Created by master perfumer Daniela Andrier as a summer dream transformed into fragrance.

The bottle is reminiscent of the house´s signature matelassé leather handbags, and the glass appears in milky white. With Miu Miu´s signature tag adorning the neck of the bottle, topped with the brands iconic blue sequin- inspired cap.

FLEUR DE LAIT by Miu Miu Beauty is now available:

FLEUR DE LAIT BY MIU MIU click here

ALPHA INDUSTRIES X GR10K

The collaboration between Alpha Industries and GR10K explores their shared heritage in military manufacturing through a process of cultural recontextualization. At the heart of the project is the CWU-45 flight jacket, originally developed in 1972 for the U.S. military. Rather than relying on superficial branding, the partnership utilizes a method GR10K calls “operative restoration“, a precise reconstruction that preserves the original form while shifting its social meaning.

In this new framework, the jacket is reimagined as the uniform for security staff at a fictional provincial museum, placing the garment in a setting between cultural bureaucracy and modernism. To achieve this vision, several deliberate design interventions were made. The jacket’s traditional padding was removed to create a lighter, more fluid silhouette, with the salvaged material being saved for future collaborative pieces. The standard chest patch was replaced with a museum-branded version, and the zipper pull was substituted with a tangled cord detail and a hand-brushed Nite-Ize® carabiner. 

Available since March 19, 2026, through official webshops and selected global retailers:

ALPHA INDUSTRIES X GR10K click here

BEAUTY AND THE BAG BY GUCCI 

Gucci takes the internet by storm with their new campaign, starring Kate Moss and Emily Ratajkowski. Exploring the connection between object and desire. The campaign reflects a singular idea: when a bag becomes a part of one’s world, it becomes an obsession, occupying the mind completely.

Captured by the renowned Met & Markus. The portraits center on the connection between each individual and the bag they carry. The Borsetto with Kate Moss, appears in GG Canvas, brown suede, and black leather, while the Giglio is presented by Emily Ratajkowski in dark brown, black, and classic GG Canvas. Styled in Gucci ensemble, meant to reflect the feel and identity of each bag. It goes from minimal to head-to-toe Gucci, as the obsession grows stronger. The campaign continues through videos directed by Bardia Zeinali. Where narratives shift into motion and the obsession and presence of the handbags build, surrounding Kate and Emily in an endless, dreamlike amount.  No wardrobe is complete without the Gucci bag. The importance of Gucci’s craftsmanship is highlighted by materials, silhouettes and surfaces repeated across the images and film, with the bag being the constant center of it all.

The Borestto and The Giglio are now available.

HANRO X CHARLOTTE ADAM 

Für die Frühjahr/Sommer 2026 Kollektion arbeitet HANRO mit der Berliner Malerin Charlotte Adam zusammen. Ihre Kunst schlägt die Brücke zwischen klassischem Respekt und experimenteller Neugier, eine perfekte Ergänzung zu den HANRO-Werten Qualität und zeitlose Ästhetik.

Laut Geschäftsführer Stephan Hohmann geht es bei dieser Kollaboration nicht um kurzfristige Marketingerfolge, sondern um eine Partnerschaft auf Augenhöhe. Adams feinsinnige, humorvolle Detailarbeit verleiht der Kollektion eine intuitive Modernität. So entstehen Produkte, die für die Kund*innen weit mehr sind als Kleidung: Es sind emotionale Erlebnisse, die Tradition lebendig und im Hier und Jetzt relevant machen.

In einer exklusiven, zwölfteiligen Unisex-Edition verschmelzen zeitlose HANRO-Ikonen mit der charakteristischen Bildsprache von Charlotte Adam. Die Kollektion ist ab März 2026 erhältlich!