The new drop for New Balance of the 204L shoe, is the latest example of the brands ability to reimagine its heritage. A modern interoperation of the 200s running inspired style, blends a 1970s running shoe silhouette with tech inspired textures and premium materials.  The classic 204L gets now reworked in Rosalie’s latest chapter of her ambassadorship at New Balance, with scalloped trims and ribbon laces. 

The updated 204L provides a softer version of the models streamlined shape, with a romanticised twist. The shoe now leans into a muted palette that feels both nostalgic and futuristic. Reminiscent of Rosaliá’s own recent artistic expressions with modern interpretations of classical music. The contradiction of heritage and a new forward thinking is reflected in the construction of the sneaker. Soft suede overlays breathable mesh, reflecting the utility of the New Balance sneaker. The sneaker is perfect for simple, comfortable without sacrificing style, daily wear. 

Shot by Renell Medrano, the imagery reinforces this quiet clarity. Built on intimacy and trust, it leans into a softer visual language where personality leads over performance. In that space, the 2024L becomes less of an object and more of a rhythm, subtle, steady and in step with Rosaliás evolving world.

Discover the shoes HERE