
MUSIC WEEKEND TIP PT. 90 – “STARGIRLS” VERIFIZIERT AND EMMA ROSE
The season of the Stargirls is here with Verifiziert and Emma Rose's new single! How the…
Inside the world of Coco & Clair Clair
Coco and Clair Clair, the duo who emerged from the Atlanta music scene with their playful lyricism, genre-blending sound, and effortlessly cool aesthetic. With a mix of humor, honesty, and sharp cultural observation, they’ve built a distinct voice in the indie-pop and rap scene. We’ll be talking about their creative process, their evolution as artists, and what inspires the world they’re creating through their music.
CLAIR CLAIR: I feel like we knew pretty early on that we had something special, because of how easily collaborating came to us and how much fun we were having. So it just kind of became our thing and what we did whenever we hung out.
COCO: Yeah, when you meet someone and just have instant chemistry in that way… to not only create but to share with the rest of the world that creation feels like a very rare thing. It makes it easy to, against all odds, keep nurturing that very special thing you have every time you meet creatively.
C: I was really into making music videos. I thought I wanted to be a video editor when I was in high school, and only started making music when I ran out of musician friends to make videos for, so that I could make videos for those “songs”. I think one was about Farmville (an old Facebook game). I also made videos for Thieves Like Us back then that were ridiculous.
CC: I thought I was either going to work in fashion or be an interior designer, so most of my creative focus was on those worlds. Being a musician/singer was always a huge dream of mine, but not something I was actively pursuing until we started this project.
CC: The tone comes naturally, for sure. The verses, especially, are very similar to how we communicate with each other in our everyday conversations.
C: The tone definitely comes naturally. There isn’t much thought behind it other than, “What do I want to say, and how would I normally say it?” Or, “Which descriptors really paint a vivid image for the listener?” So then you say, “Oh yeah, his hairline looks like it was left in a ditch.” It just makes sense.
C: I was obsessed with The Millionaires and Lil B when I was in middle school. I defended Soulja Boy all 4 years of high school. Being chronically online when I was younger definitely shaped something. But then I feel like my parents actually had good taste, looking back. So, whatever they had going on, mixed with whatever I could get my hands on from Hype Machine, is what led us here. Present day, I’m really out of touch with what’s new and hot most of the time, especially while we’re actively working on new music. This is really different compared to
how I navigated the music world when I was younger, but I think it helps me keep my filter flavorful in the right way. Kind of like how you don’t clean a cast-iron skillet.
CC: I don’t have a very powerful voice and can’t really belt it out, so I’ve spent a lot of time listening to artists whose singing styles feel closer to my own abilities. I’m drawn to sweet, intimate, almost detached vocals and performances that feel effortless, like they were recorded in someone’s bedroom. Lily Allen, The Raincoats, POiSON GiRL FRiEND, Grimes, and Tracey Thorn have all influenced and inspired my approach to singing and how I come up with melodies.
CC: There’s only one time I can remember that happening, and it was in the very early days. I didn’t want to release a certain song, but Coco was like, “Trust me, it’s incredible. People will love it.” So I trusted her, and she was right. People love that song to this day. Generally speaking, though, we don’t often disagree on things. And if we do, I think there’s enough trust and respect between us that we’re pretty comfortable conceding to whoever feels the strongest about it. We’re both very curious and down to try new things. It’s just music, after all, and we just wanna have fun.
C: Yeah, honestly, I feel like we both have such different strengths and bring so much to the melting pot that is Coco & Clair Clair that usually if one of us feels strongly about a choice or creative decision, we’re both curious and open enough to usually see it through. We’re in a lane of our own with really no rules, and that’s how it all started. So we’re always going to be open to trying new things that either of us brings to the table, especially if we feel strongly about it. I don’t think either one of us has ever led the other astray, so it makes it even easier to trust the process.
C: As someone who used to have every blog you can imagine, even when I was too young to be anywhere online, I’m really tapped out now. Sometimes I feel like I live under a rock, and honestly, I like it. I just started using TikTok more, but I forget about it for weeks at a time. The internet used to be really fun socially, but it’s kind of turned into a hellscape and not even in a fun way. I’ve found some solace in crazy Facebook groups. I feel like Facebook is the last place to be buckwild online, shame-free. I did post a selfie in a psychic reading group to see what they could tell me about myself, and all I got was that I have “undiagnosed Asperger’s” and “childhood trauma,” so I’m not posting on there anymore.
CC: My enjoyment of being online ebbs and flows; I definitely don’t like it as much as I used to. I think my golden era was 2011-2017. I still love the social aspect of it and being able to look up anything at any given moment, I just wish it were all a little bit chiller. There’s too much
going on now, too many people, too many pictures, too much technology. But yeah, I’m grateful for the internet because it gave us a platform and enabled us to easily share our music with the world. I’ve also met some very important people in my life online that I probably wouldn’t have met otherwise, including Coco.
CCl: When we aren’t recording or touring, I’m in mega relaxation mode. My ideal day off is waking up at 9 a.m., going for a walk with an iced coffee and listening to a podcast, going swimming for a little bit, doing some flips in the pool, then heading home to catch up on whatever show I’m watching. If I’m lucky, I’ll get a delicious dinner with some friends followed by a few drinks, then go back home, put on a movie, and eat a cheese quesadilla with my boyfriend before heading to bed. Of course, I’m writing incredible songs in my head during all of this, so the work never actually stops.
C: I like to say the world is my oyster, so every day looks pretty different. Some things I do on a regular basis, though, when I’m in Atlanta, are meditating by the river, lots of walks around the suburbs, and hiking. And then at some point in the week, I must go dancing. Either in the kitchen with my mom or out on the weekend with friends. I also really love cooking and cherish it when I get the time, because when we’re on the road, that’s pretty hard to do. I usually have to come back home and exclusively cook every meal for like 2 weeks straight to feel balanced again. Also, “Shoot the Hooch” season is coming up, so that’s getting added into the rotation. But in all honesty, a great normal day almost always consists of working on music in some way.
C: Yes and no!
CC: I love country and folk music, especially pre-1980s. Maybe people wouldn’t expect that, given the style of music we make.
C: A healing energy in one way or another, or at least an energy that feels like arms wide open vibes. Sometimes social anxiety gets in the way of that, but the intention is always there.
CC: Just like, the best energy of all time. I want people to be like, “Wow, who is she and where can I get one? I love her shoes and her purse. She’s so kind.”
C: Sexy af
CC: I want them to feel like themselves but better

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