BEHIND THE SCENES – NAMESAKE AUTUMN/WINTER 2024
PARIS FASHION WEEK AW 24 NAMESAKE
Isabella Ducrot’s “Big Aura” installation transforms the space for Dior’s haute couture show at the Rodin Museum with oversized dresses, inspired by Ottoman sultans.
Maria Grazia Chiuri sees “Big Aura” as the embodiment of haute couture’s unique and adaptable nature, referencing Walter Benjamin’s concept of aura.
Chiuri explores Dior’s history, focusing on the La Cigale dress of 1952, blurring art and life. The collection features moiré fabric in gold, white, gray, burgundy, and green, recreating geometric lines from La Cigale in coats, skirts, and layered outfits. Black velvet dresses and a feather cape add grace, while embroidered details evoke ancient poems and nature. In this collection, Chiuri captures the chromatic and constructive essence of haute couture, creating a powerful and performative experience that expresses the transformative spirit of imagination.