BEHIND THE SCENES – NAMESAKE AUTUMN/WINTER 2024
PARIS FASHION WEEK AW 24 NAMESAKE
The “ONLY LOVERS LEFT ALIVE” collection by EGONLAB, released in January 2024, explores the profound encounters with reason, blending reality and dreams to give birth to heroes within ourselves.
The collection serves as a manifesto on the regenerative power of the body, satirizing a modern world that normalizes existence, and each piece embodies the rebirth of an entire generation, addressing the pressures of appearance and the pursuit of imposed perfection. The collaboration with UGG promotes self-care and personal protection, incorporating elements from the UGGextreme™ line, while the partnership with PSYCOM supports mental health awareness, and collaboration with PERS, a vegan skincare brand, prepares models’ skin for the runway with a simple routine.