Photography by Cank.berlin, Bechsteinnetwork
Photography by Cank.berlin, Bechsteinnetwork
Photography by Cank.berlin, Bechsteinnetwork
Photography by Cank.berlin, Bechsteinnetwork
Marie Lueder
Gerrit Jacob
back2back

BFW x INTERVENTION

Intervention is a recently crafted format by Reference Studios, a Communications Agency with bases in Berlin and Milan. The creative direction for this initiative is led by the Founder and CEO, Mumi Haiati.

“I am grateful for the trust of secretary of the state Michael Biel and Fashion Council chairman of the board Christiane Arp, as well as a new quality of collaboration between all parties and stakeholders of Berlin Fashion Week. Such alignment will help us push things forward in the long run.”

The mission is to establish an innovative platform for both national and international designers seamlessly integrated into the official calendar of Berlin Fashion Week. ‘Intervention’ unfolds through meticulously curated progressive runway shows and presentations, hosted in a former department store—a true gem of post-modernist architecture located in the heart of Berlin-Neukölln.

Starting on February 5th, the opening day of Berlin Fashion Week, the new format is characterized by an intersection of innovative installations, retail-centric pop-ups, captivating showcases, and more. These elements breathe new life into the iconic space, creating an immersive experience for attendees. The ‘Intervention’ lineup includes Berlin debuts by Gerrit Jacob and back2back (by Marcelo Alcaide & Yolanda Zobel).

Special guest Shayne Oliver assumes a significant role, with the top floor hosting a runway show for his Anonymous Club collection. Simultaneously, the ground floor transforms into his art-centric pop-up concept ‘MALL OF ANONYMOUS,’ not only showcasing the spatial brilliance of Anonymous Club but also introducing an array of additional brands, including London-based prodigy Olly Shinder with a special collection refucked by NOVACAINE.

In a partnership with Berlin Contemporary, Intervention presents LUEDER’s inaugural runway show in Berlin on Wednesday, February 7th. The show will be held at an alternative venue.

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Photography by Miriam Marlene