FROM HAIR DRESSER TO THE GLOBAL PRESIDENT OF AVEDA: IN CONVERSATION WITH SHANE WOLF
Shane Wolf’s trajectory to becoming Aveda’s new Global President is a compelling…
Interview by Franka Klaproth
“If I have great lingerie, I feel sexy, good and strong. I feel empowered, in a way.”
Aubade, a renowned lingerie brand, has revealed that International Top Model Cindy Bruna will be the new face of its eagerly awaited collection. Known for her stunning beauty and exceptional charisma on runways around the globe, Cindy Bruna adds a touch of sensuality and sophistication to this partnership. As Aubade’s muse, she perfectly captures the spirit of contemporary femininity and classic elegance, core values cherished by the brand.
Lingerie is super essential in my closet; it has a real part. I really care how I feel in my lingerie, because even though you don’t see it, you feel it. And for me, it is also a way to empower myself. If I have great lingerie, I feel sexy, good and strong. I feel empowered, in a way. So it has always been important to me. My connection to lingerie in a way started with my mom, who had the biggest collection you will ever see. Really! She always loved wearing lingerie. I can remember being younger and seeing her lingerie—a full set of lingerie she wore around the house. And I think that’s where I take my passion from.
Exactly! I’m also wearing the body I did for the collection with Aubade today. Because I love to wear my lingerie during the day outside and to be showing it. Not just wearing it, but also showing it.
I would say it’s about the values. Firstly, they are French, I am French, I admire the french savoir-faire.It’s a brand I’ve known my whole life. Literally, I can’t even tell you the first memory I have of them. Because it is the lingerie my mom was wearing, I feel like it was always around me — a part of what I could see. And as mentioned the values: it’s a brand for women, a brand that empowers women, to make them feel beautiful, to make them express themselves through the lingerie. It’s a brand that just loves women and is for women. And I think that’s the most important thing for me.
“It’s a brand that loves women and is for women.”
It totally determines the way we move or the way we feel.
I would see the quality of the material first. The most refined and special embroidery and French savoir-faire is super exclusive. That’s something special we do have here in France. And then, obviously, the cut and how it shapes my body, how it feels on my skin. The color is very important, depending on taste. Black is what I wear the most; I think it’s the most elegant color. And blue is my favorite color. So for me, the color is so important. It needs to be perfect. Even the black. We don’t think about it, but it has to be this really deep, intense black. It is the best. When you go into the cabin and try your lingerie, sometimes you don’t have anything to say, but the feeling and how you see yourself and you know if it’s the one or not. It’s a lot about the feeling.
And I love the see-through. I’m very in love with this. I also wanted to add the superposition; being able to put something on top to cover the nipples if you want to. Being able to be see through or not, depending on what you want. And I do love the see-through effect on your skin.
Movement. I started first with my stretch marks that I have on my butt. It took me years to say that it was beautiful, which is crazy to me. But it is a fact, and I think it’s beautiful. So I came from that shape of movement in nature. From the trees, the waves you see on the bottom of the tree; this little lines. For me, it was a match to combine what you see on your body and what you can see in nature. I even looked at the images of the sand with the water when it comes, and it makes these little waves on it. And I wanted those lines to follow the shape of the panty. It was kind of see-through: you can literally see my stretch marks and those lines on top. It’s like a tattoo. Even here, you can see the lines and the graphic. To be able to show it a little bit everywhere: on the boobs, on the bras, on the body. So I started from there. And obviously, I had to translate it to Aubade, to make it become a real pattern. I wanted see-through parts, and I wanted to wear it day-to-night. When I say this, it’s more about home or outside, showing or not showing. Even the dress – the nuisette – I wanted to wear it with heels and be outside for dinner. It’s a silk black dress, very long. You can also have the short version. The back is completely open with the same little wave details, super deep to the limit of your butt, which I think is beautiful. But you can make it shorter if you want to. I just wanted women to make it their own, to be able to change it and cover it with the brassière, if they wanted. Being able to express themselves through it. It’s me, but I wanted it for all women.
“I just wanted women to make it their own”
It is such a beautiful tattoo on your own body, and it’s so different on everyone. So I loved to also bring it on the lingerie.
Yes, black was non-negotiable for me. And blue is my favorite color, but there are so many shades of blue. And that was one of the challenges — finding the perfect one. I had such a specific vision and this one is just perfect. I’m obsessed with it. Sometimes it could be too bright, too deep, or too shiny, but this one was the one.
I’ve been painting. And actually, I didn’t know that blue was my favorite color. Then I started painting, and I was using a lot of blue. I realized that I loved it. Everything that I’ve painted, whether it’s the sky, the sea, or all those different shades…So beautiful.
The first one was to make it real. I had a vision, but I needed to translate that vision to a full team. That was a challenge. Because, obviously, you have so many ideas, but in the end, you have to make a product, in this case, lingerie out of it. I brought a vision board. It had a line, but it was specific—so specific that we needed to find what I wanted. It was coming back and forth, and we were doing a lot of drawing to see where we were going. Then finding the right blue, because there are blues that I don’t like as much. And the highlight was seeing the collection in real life for the first time. That was like, «Wow, this is so good». Of course, we had to change things; not everything was perfect, but I could see that we were going in the right direction. And seeing someone wearing it — it was beautiful. And shooting the campaign was fun, too. I had such a good time with the whole team.
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