Building upon previous seasons that examined the sport’s working-class roots and resisted its neoliberal commodification, this latest collection intensifies the focus on the tribalism inherent in football’s fan communities. Prototypes highlights the deep-seated devotion and collective identity that come with allegiance to a “firm,” or fan group, emphasizing a shared aesthetic that values strength in numbers over individualism.

Prototypes’ commitment to artisanal techniques is evident in the distinctive construction of their garments. Pinned silhouettes and garments shaped directly on the body speak to a bespoke, hands-on method, while spray-painted graphics replace standardized screen prints, reinforcing a do-it-yourself ethos. This artisanal approach not only reflects the collective’s values but also challenges conventional fashion production methods.

A unifying thread throughout Series07 is the exploration and manipulation of silhouettes. Prototypes examines how altering shapes can serve various aesthetic needs and attitudes, ranging from constriction as a form of oppression, to kink, to comfort. This nuanced exploration allows for a rich interpretation of how clothing can convey complex themes and emotions. Through artisanal craftsmanship and innovative design, the collection underscores a devotion to shared values and the power of the collective over the individual.