Founded in London in 2021 by creative director, Saeed Agboke, Geschwister is an avant-garde luxury label exploring fashion as a form of art, storytelling, and cultural critique. Through its conceptual collections and resistance to the traditional industry model of designing multiple seasons a year, Geschwister reimagines luxury as more than scarcity
or status, framing clothing as a medium for relaying “valuable” lessons or sparking meaningful conversations. At its core lies a deep curiosity about the intricate dimensions of identity and the relationships between individuals… the beauties, the passions, the frictions that are central to our shared human experience.
“We’ve been exposed to a myriad of hybrid subcultures growing up in a city like London, which is constantly shifting and evolving. Geschwister is about celebrating these multiplicities because beauty has no fixed address.”
The newest campaign, “The Alliance of the Epic II” unfolds in a remote forest in Hertfordshire England, where characters gardbed in Geschwister and medieval war armour bring the brand’s artwork to life. Portraits of strength and nobility emerge. The distinct markings of Geschwister become their uniform. Photographed by Philipp Raheem, this palimpsest of heritage imagery encapsulates a new emerging order: one that is unafraid of tension or differences, yet steadfast in its moral, unifying, and material integrity.
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